In order to create these masthead names, I racked my brain for words that could be associated with country music but it couldn't be more than two words otherwise it wouldn't attract the audiences attention. The common word was "country" but I thought it lacked originality. I came up with the idea that I could abbreviate the words "Country Music" to "CM" to make it short and snappy. Buzz words are key for selling a product so I thought of "now" and "current" - nobody wants to read old articles do they?
Overall in my opinion "CM Vibe" was the most successful name because the noun "vibe" itself comes from the word "Vibration" which is then of course related to music. But also the word vibe means an atmosphere felt by others so perhaps this would catch the eye of people who go to concerts/gigs.
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